Content-Driven Messaging: Content meets Context

The Peekshare team has been working hard on an idea we hope will improve your life, if at least in minor ways. Sure, Peekshare let’s you add a filter, caption, and share your photos. While packaged as something you’ve seen before, Peekshare isn’t just photo sharing. Peekshare is content-driven messaging. What do we mean by that?

Every successful product captures value from something we do, something we need in our everyday lives. All social apps capture our need to connect with others and create social value but that connection and value is superficial if it doesn’t create real engagement; a basis to build and maintain relationships with others.

Content-driven messaging is our solution to a problem we all have: starting a conversation without context. If you consider yourself immune, think back to the last time you brought up the weather to fill an awkward silence with someone you just met. Let’s be honest, with the exception of a category five hurricane, no one really cares about the weather. So why do we do it? Because all conversations need some type of context to either start or continue. Peekshare believes there’s no better context than pictures. Content meets context. A simple idea that can be applied to all text based communication to propel relationships forward.

Peekshare’s end goal is engagement. We want users to have conversations! Which is why we turn all comments made on peeks into private messages, and why we added the option to “nudge” local peeks to friends as messages. By all means, use Peekshare to make others laugh, to share an obscene amount of pictures featuring your cat, to pass the time, but most importantly we hope you use Peekshare to be yourself and connect with others in a way that feels real.

Content-Driven Messaging: Content meets Context

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